services
Design Anthropology
How does your design transfer into tangible human experiences?
Design thinking is critical in all decision making processes for the most successful companies around the world. Design anthropology combines anthropological methods of ethnography, observation, and analysis to scope the impact of your product and service. As a combined discipline, design anthropology makes your design more inclusive by analyzing the key differences and similarities between people and cultures.
Service Design
So you have a problem but don’t where to start.
Service design is a process that gets everyone in your organization involved to better create innovative solutions from start to finish. We start by understanding the stake-holder needs and wants, as well as the users’ problems. From here, we trace a user journey as-is to then develop the ideal. Service Design allows you to test ideas and concepts live through workshops and ideation mapping. Nevertheless, none of this matters unless the company is involved, which is why we end with a blueprint of milestones and development for the team members involved in order to make the idea to become a reality.
UX Research
Does your user understand your product and concept?
Nothing is better than hearing feedback directly from users. However, it is equally important for the research findings to be compelling and inspiring. This service can range from user and customer open discoveries to specific concept testing and usability tests. I have experience doing both online and in-person research always keeping in mind your objectives and the product’s scope.
Future Foresight
Are your product and business prepared for the next pandemic?
Future Foresight is trendsetting to the next level - analyzing and understanding what we have right now as the base of what will become the future. Today's society has enormous issues involving mobility, borders, natural resource scarcity, and income inequality (just to name a few). These issues will define companies and organizations in the next ten years. This service prepares your company to take the lead and be prepared.
Sensorial Ethnographic Research
What can observation help you understand?
When we are too close to a project it can be hard to spot key issues. Sensorial Ethnographic research centers around observation to experience the issue through our senses and frame problems through our collective and individual memory. This approach makes observation a shared experience between the researchers, viewers, and subjects by making sensorial documentary pieces. This allows the researcher and viewer to keep learning as they experience it.
Innovation Consulting
What problem can you solve for your users in the most impactful way?
Innovation at its simplest definition means problem-solving. Whether you are a brand, service, or product, at its core, growth will come from understanding the problem. So let's learn from the stakeholders and team members to the users! Through this process, we will find the simplest solution that makes the most impact.
Brand Strategy
Is your brand relevant to consumers?
Brands are only as relevant as the roles they play in users’ lives. Meaningful brand strategies translate data, trends, discourse, and culture into user insights that match the brand’s strategy. For your brand to be cohesive, let’s think about ideas rather than channels. TV, Print, Social Media, and Digital all need to work together to create a cohesive and impactful discourse. You need to be able to think global but act local, thus becoming relevant and sought-after by consumers.