SURA Home Redesign
How do you make retirement savings part of everyday life?
Problem: Users had problems tracking their savings and finding tasks and paperwork.
In order to re-design the Home, I conducted a global benchmark of financing Apps in order to understand best practices.
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Additionally, in order to properly apply them to our product, I also conducted a card-sorting exercise with current SURA users and potential users. Through this card sorting, we identified categories that prioritized information for the final design. This research, in combination with past App data was used to create a new personalized home.
The New Design
The new design, allows users to see their savings first. Additionally, it focuses on short-term goals in order to make retirement planning part of everyday life. Furthermore, it also has direct access to the most used features.